In 2014, I had the unique opportunity to compose a piece for a Wave Field Synthesis (WFS) immersive audio system at the G. Pollini Theatre in Padua, Italy. Until then, I had never delved into spatialized audio and knew little about this field. However, this experience marked a decisive turning point in my career.

From that moment, my perception of music underwent a radical transformation. I immersed myself in the study and experimentation of immersive audio, and despite inevitable mistakes along the way, my passion for learning about the tools and technologies capable of creating immersive audio experiences never waned.

Convinced that it was the right time for an ambitious project, I founded Flower of Sound with the goal of developing a catalog of immersive audio experiences tied to various emotional states. I dedicated myself to creating audio content for VR and AR, developing IoT software for immersive rooms, and managing multi-platform projects. This journey led to the formation of “Machine Jockey,” a team of digital creatives now part of Flower of Sound.

This journey profoundly influenced my artistic approach. I took a long break from composing to study neuroscience and ethnomusicology, aiming to understand how and why our ancestors used sound as an indispensable tool for collective and individual healing. Only recently have I returned to composing, with a renewed perspective and approach.

Flower of Sound has naturally become the ideal platform to host a continuously expanding catalog, offering unconventional listening experiences and stimulating new auditory perceptions. This project not only reflects my personal journey but also aims to push the boundaries of how we experience sound and its impact on our consciousness.

I am driven by curiosity to simply learn more about this world we live in. Behind assumptions there is most of the time a story or knowledge untold or misunderstood or even forgotten which makes us miss the larger view or higher perspective.

The question why? And what does this mean.. are used most often in my work as a book coach and publisher to open up new ways of thinking in the process and often choosing to go an unconventional way.

Creative solutions present themselves by creating awareness and looking from a different and deeper angle.

The meaning of sound is a whole new rabbit hole that shows how little we know about what we take for granted in our everyday hearing and listening.

We are so deeply effected by sound that it seems too obvious for us to notice. As the world is getting louder and louder the need to understand and experience sound consciously is even bigger and bigger.

I have the chance to show the impact of sound from that larger view, to bring together my entrepreneurial experience, work as a publisher and coach a my love for the unconventional way.
I can feel and see sound outside conventional music will be recognised even more as a way of how we perceive and the experience the world and live our lives.